For the first time in Pakistan, a 'rock-umentary' is made, which is being filmed on a 10-city concert tour providing fans with an insight into Atif Aslam's passion for music.
This 'rock-umentary' is being filmed by Mobilink during the "Jazba Generation Tour", a nationwide series of concerts by Atif Aslam, which is providing an exclusive backstage footage of Atif Aslam's experience during the tour, his interactions with his fans and intimate look at the man behind the superstar. These contests are being organised at 100 universities across Pakistan and aim to identify talent in categories such as of 'Best director', 'Photographer', 'Music Band' and 'Wardrobe Designer'. Winners will get the opportunity to be part of the tour and showcase their talents with Jazba and Atif Aslam.
Atif Aslam while talking to Daily Times, said that the Jazba Generation Tour would be a great platform for him to encourage the youth. He said that people across the country would be able to interact with him, especially from areas like Sahiwal, Gujrat or Gujranwala, where there are hardly any entertainment related activities.
"People these days are very busy with their own lives and don't have enough time to watch TV, even when they do, that's only to check out the news. But me and my team are hoping to provide an entertaining event, which would be loved by our people," Atif further said.
Quratul Ain Baloch aka QB known for the famous "Wo Hamsafar Tha", said that working with Mobilink Jazz Jazba and most importantly with Atif Aslam was an opportunity for her to get a sound platform in future. She said that as already a concert was held in Sahiwal and a large number of fans gathered there to watch and hear them, it was a great source of encouragement for them.
Mobilink Marketing Director Sadia Khurram said that the 'rock-umentary' was Jazba's initiative to showcase Atif's musical journey, his development into becoming Pakistan's biggest rockstar, and to provide him a platform to inspire the many millions who look up to him as Pakistan's leading youth brand. She said that they are very glad to present the 'Jazba Generation Tour', which will provide our youth an opportunity for healthy entertainment, especially at a time when such activities have become so scarce."
A large number of Atif Aslam and QB fans gathered at the event held at Mall Of Lahore and paid their best wishes to the artists. Atif and QB also expressed their joy at Pakistan winning the cricket match against South Africa. While promoting their campaign, QB said that instead of promoting her tour campaign she was much more worried about the result of the cricket match. staff report
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